Droidcon India

Droidcon's first Indian edition

Android.Socialize - Taking Android To Social Media

Submitted by Androcid Media Pvt. Ltd. (@prajyotm) on Thursday, 27 October 2011

Section: Marketing apps Technical level: Intermediate Session type: Tutorial

Abstract

If you have aspirations to make more than a little spending money from your android app then you must develop a marketing strategy and apply the marketing principles to your sales strategy. Do you understand how to price your app for maximum success? Have you spent some time to formulate a marketing plan that will create a strong following of satisfied customers? The objective of this session would be to polarize the scope of Android development to Social Media.How one can create and market app. Its not only creating app, it takes much more than development to have a public having interest in purchasing the app.The tutorial will also include some techniques to evolve apps in Social Media especially in Twitter.

Outline

Demand for your app is created when you help a prospective customer see that you have a solution to their problem or you pique their curiosity. Most of apps already have demand; it’s just a matter of you creating a message that resonates with that audience and gets them to notice your app leading them to purchasing your app.There are some key trends emerging online for 2011 – social news, social commerce, social TV. This session would enlighten users to emerge as a key player not just for consumers but for businesses as well. The Topics would include :-

• Introduction to Social Apps on Android

• How to market an android app over Social Media?

• Overview of Social Apps and Bright SM App Startup Idea

• Building Social Apps using Android

• Take Away :Live Demo to build Twitter/FB Apps

Speaker bio

Prajyot Mainkar has an experience in 4+ in Android App development. Graduated in Computer Engineering and Masters in Software Systems from BITS Pilani, The Speaker is PMP Certified from IIT Delhi and have many commercial apps developed for clients across India,US and UK. He heads the organization SPM Softwares & Designers in Goa. More details about him can be read at : http://prajyotm.in

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