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Demystifying Mobile Advertising
Submitted by Aakrit Vaish (@aakrit2) on Sunday, 30 October 2011
Section: Monetizing apps Technical level: Beginner Session type: Lecture
To go in depth into the various mobile advertising solutions available, so a developer can better understand how to use ads to successfully generate revenue.
1) Ad networks/exchanges/mediation layers: Differences between them, typical eCPMs, when/why/what to use? 2) Display/video/offers/location ads: Differences between them, typical eCPMs, when/why/what to use? 3) Where/when should you place ads to optimize revenue with least impact on user experience? 4) Direct Ad Sales opportunities
Aakrit Vaish is Managing Director, Flurry, India, recently establishing an office in Mumbai. He oversees all business activities for the company in India, including worldwide advertising operations, business analysis, corporate reporting and the company's customer center. His primary responsibility in this role is to maximize overall revenue for the company across its portfolio of advertising products by creating monetization and user acquisition strategies for iOS and Android application developers, the company's core customer-base. He regularly analyzes market and platform trends using Flurry's data set, which tracks more than three times the data volume of Twitter. Prior to Flurry, Aakrit worked as a Strategy Consultant for Deloitte Consulting, serving clients in the public sector. Aakrit has a BS in Industrial Engineering from the University of Illinois at Urbana-Champaign. Aakrit is an active member of various groups and organizations in Silicon Valley that focus on the business of mobile applications, including The Silicon Valley Android Developers Meetup (http://www.svandroid.org/), the largest gathering of Android developers in the world.