Droidcon India 2013

What's your thinking on Android this year?

Hit A Million Downloads And Keep Growing - Revealing The ETC Strategy

Submitted by Nischal Shetty (@nischalshetty) on Monday, 14 October 2013

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Technical level

Intermediate

Section

Business

Status

Submitted

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Objective

To share how Android developers can grow their app's popularity and downloads by using the best resource they have - their app itself.

Description

You don't need to resort to traditional or even online media to get the downloads your app deserves. Instead make well-thought tweaks to your app that will get you the marketing that works best - user referrals.

I'll discuss the "ETC" strategy that we've been using to tweak JustUnfollow to ensure extremely high user engagement, referrals and conversions.

Requirements

No special requirements.

Speaker bio

Nischal Shetty is the founder of JustUnfollow, an friend management app for Twitter and Instagram. He was part of the first batch of Startup Chile and consequent winner of YourStory's TechSparks 2012.

JustUnfollow is an extremely successful, with over 5 million users (4 million of them acquired in one year) across platforms. It has been featured on TechCrunch, The NextWeb and other leading websites globally.

Slides

http://blog.justunfollow.com/wp-content/uploads/2013/09/Droidcon.pdf

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