Solving App discovery through smarter user data analysis
Submitted by Saurav Kumar (@sauravk) on Wednesday, 16 December 2015
Section: Beyond handhelds - Crisp talk (15 minutes) Technical level: Intermediate
To utilise user data through Data Science and identify trends to solve the app discovery
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re an app marketer, then understanding what motivates people to download an app is critical to optimizing your marketing. This understanding is especially important in the mobile space, where it seems like there’s a new technology or trend catching on each week.
aurav Kumar is the co-founder and CEO of Cube26, an India based technology innovation firm focused on revolutionizing the user experience across multiple devices and platforms. He pursued his undergraduate in Computer Science from Delhi College of Engineering, Delhi University. After that he joined INRIA, France, where he worked on the next generation of Driving Assistance Systems to mitigate roadside accidents. Later, he joined Cornell University’s Master’s program in Computer Science focusing on Machine Learning, Computer Vision and Natural Language Processing.