droidconIN 2016

The sixth edition of droidconIN

Importance of mobile analytics - Make informed product decisions

Submitted by Sidhant Panda (@pi-sidhantpanda) on Friday, 6 May 2016


Technical level



Crisp talk (15 minutes)



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In this talk I’ll talk about the importance of mobile analytics and how it helped me make decisions to make our product better. I’ll talk about the specific metrics that should be measured for different kinds of apps - Messaging, Game, Services etc and what metrics your next investor will be looking for.


  • Why collect usage data? How does it help?
  • Brief outline of different analytics SDKs - Google, Flurry, Facebook - Where each excels and where they fail
  • Measuring your ad conversions
  • Beyond Analytics frameworks - Your custom usage metrics
  • Understanding these numbers - How to extract meaning from this data
  • Setting up result driven experiments

Speaker bio

Co-founder and CTO at printwithpi.com and a BITS Hyderabad graduate.


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